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Hands-on marketing and business services to ignite your path to success.


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Go to Market Strategy & Execution

We customize a marketing plan with focus on community building and KPIs: user acquisition, repeat orders, conversion, lowered CAC, increased LTV, and more.

Influencer & Affiliate Marketing

We create and scale Marketing, Affiliate, and Referral Programs with a focus on community. We identify, activate, and convert the right creators, and our north star is always your ROI.

Websites & Apps

Whether you want to upgrade your existing channels or build something from scratch, our experts create a seamless design and interface (UI/UX) that your customers will love.

Social Media & Content

From creative content creation, to the logistics of posting, and implementing the perfect social calendar, we can and will grow your omni-channel presence.

Talent Acquisition & Recruiting

We manage the entire process from job description to offer letter, creating a unique and robust pipeline of qualified candidates and ensuring your hiring process is nothing short of excellent.

Sustainability & Impact

We love to use our brains to help companies on a mission to save the world. From branding to communications, community building, press, impact storytelling and more we have you covered.

About Us

A trailblazer is defined as an innovator who pioneers a track through the unknown. At Trailblaze we don’t just climb mountains, we move them. We love challenges because we know they are the path to creative solutions, growth, and the peaks of success.

Alex Shadrow founded Trailblaze in 2022 as the culmination of over a decade of expertise in marketing and growth. Alex is a former venture capital backed founder, raising $1,000,000 for her company, Relovv, a mobile app and second hand-marketplace. After Relovv, Alex joined List Perfectly as the Chief Marketing Officer where she grew the company 40% MoM and tripled their annual revenue.


Alex is an Al Gore certified Climate Leader, a recurring speaker at Harvard University, and has been featured in many notable publications - most recently Business Insider.


Sustainability & Impact

We have had the honor of creating sustainability content and campaigns for leaders in the space including LG Samsung, Brita, Camelback, Target Beauty, and more. 

Alex brings a proven track record of success in sustainable industries, built off her background as the CEO of sustainable e-commerce marketplaces “Relovv” (#ReduceReuseRelovv) and “UNItiques.” 

Ask us how we can do the same for you!



Alex is a branding visionary who inherently understands how any customer will perceive products, campaigns, and tech. We're beyond thrilled with the ROI on her consulting, as she perfects product-market fit through branding, copywriting and UI/UX. She's a chameleon who works seamlessly with our diverse portfolio of companies and founders, and always gets the job done with excellence."

Sharon Winter

Vice President @ Atomic.VC

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